Business Customer Value Calculator

Just type in your average per person ticket and put in the average time they come in each year (typically twice a month If you have extra loyal customers, it might be once a week, or once a quarter) it is your choice. You know your customer buying habits right? The calculator does the rest. This is why I shake my head whenever I get bad service.

Business Customer Value Calculator

Average Ticket Price (for a single person)

Number Of Visits Per Year

Happy customers

Initial Value Of 1 Customer Per Year$0.00
The Average Customer Happy Customer Brings In 3 Others At Least Once And 1 Of Them Will Turn Into A Regular Happy Customer. We Do Not Count The One Time Visits (although it is real money) Just The 1 Happy Referral$0.00
A Customer Will Stay With You For And Average Of 5 Years. Lifetime Value Of A New Customer$0.00
Total Value of 10 Happy Customers$0.00
Total Value of 100 Happy Customers$0.00
Total Value of 500 Happy Customers$0.00

Unhappy customers

Loss Of A Happy Customer$0.00
How Many People Will They Tell On Average
Percent Of Negative Referrals That Do Not Become Customers (25%)
Customers who stay away because of that one unhappy customer3
Cost Of Losing These Customers$0.00
Total Potential Cost Of Just One Unhappy Customer$0.00
Total Lost Value of 10 Unhappy Customers$0.00
Total Lost Value of 100 Unhappy Customers$0.00
Total Lost Value of 500 Unhappy Customers$0.00

Change the “tell” and “percent” boxes to match your business. With the defaults (12 people, 25%), the results are exactly the same as our original calculator. Estimates for illustration only.

Try the Restaurant Customer Value Calculator, or see all our free tools.

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