Restaurant Customer Value Calculator

Have you ever sat down and figured out just how much a happy customer is worth to your business? How about figuring out how much an Un-Happy Customer costs your business? If you have 20 seconds or so, just fill out this Happy Customer VS Un-Happy Customer Value Calculator. We think you will be surprised!

Restaurant Customer Value Calculator

Average Ticket Price (for a single person)

Number Of Visits Per Month (typically 2)

Happy customers

Initial Value Of 1 Customer Per Year$0.00
The Average Customer Brings In 1.3 People With Them To Eat. Average Ticket equals 2.3 People. Total Gross Yearly Value Of Bringing In Just 1 New Customer$0.00
A Customer Will Stay With You For And Average Of 5 Years. Lifetime Value Of A New Customer$0.00
But Wait, There Is More! The Average Satisfied Customer Will Bring In At Least 1 New Referral Customer So Total Lifetime Value Of That 1 Satisified Customer Is A Staggering$0.00
Total Value of 10 Happy Customers$0.00
Total Value of 100 Happy Customers$0.00
Total Value of 500 Happy Customers$0.00

Unhappy customers

Loss Of A Happy Customer$0.00
How Many People Will They Tell On Average
Percent Of Negative Referrals That Do Not Become Customers (25%)
Customers who stay away because of that one unhappy customer3
Cost Of Losing These Customers$0.00
Total Potential Cost Of Just One Unhappy Customer$0.00
Total Lost Value of 10 Unhappy Customers$0.00
Total Lost Value of 100 Unhappy Customers$0.00
Total Lost Value of 500 Unhappy Customers$0.00

Change the “tell” and “percent” boxes to match your business. With the defaults (12 people, 25%), the results are exactly the same as our original calculator. Estimates for illustration only.

Try the Business Customer Value Calculator, or see all our free tools.

Ready to be the answer customers find?

Book a 15-minute Discovery Call →Call or Text (615) 628-7386